First, maybe we should start by defining what a portfolio is… A portfolio, in the case of artists and photographers, is defined as a collection of works or documents that are representative of a person’s skills and accomplishments. I’ll admit, as a former gym owner coming from a world that was dominated by dumbbells and treadmills, I wasn’t sure what that meant. As far as I knew, a portfolio was something only “old time” artists and photographers had. I didn’t need a portfolio. I had the internet and Instagram. I have since reversed my thoughts on this and consider my portfolio my single greatest tool for selling my skills and abilities as a photographer. A properly designed portfolio speaks so much about you as a professional. That’s what we are going to talk about here. How to create a portfolio to reflect your personal voice as an artist. This, in turn, will help to get you hired by people who want to utilize that voice. I think there are four major things that a well put together portfolio require to speak your work or your “voice”: branding, competency, style, and expression. Let’s start with branding. BRANDING In this day […]
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Where to start? That is a question I have been contemplating since deciding to rebuild my website and re-launch my blog page. There are so many things to talk about; gear, clients, lighting, behind the scenes, marketing, pricing, post production… the list goes on and on. I will fully admit to struggling with not only choosing the most appropriate starting place for this blog but also what voice do I want to use to bring life to this text? Do I use the voice of a self taught photographer who is hungry for knowledge? Do I use the seasoned professional who “knows it all” or do I speak plainly as I would if we were having a one-on-one conversation? Here is what I have decided for this blog; it’s an open, honest ride with me on the journey of my business, career and all of the challenges faced being equal parts creative and entrepreneur. I will talk about everything from lighting to post production and from marketing and client relations. I would also like to talk about the struggles of a working photographer. I am truly blessed to have such a creative career doing something I love more than words can express, […]
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